Boosting a fragrance sample retailer’s digital presence and sales through targeted website optimization, SEO, and content strategy for top search rankings.
The Challenge
Ollix, an online retailer specializing in fragrance samples, needed to carve out a stronger presence in the competitive e-commerce landscape. Simply having a website wasn’t enough, they also needed to attract the right audience and turn clicks into customers, primarily through organic search.
Ollix’s goal was to achieve prominent visibility on Google for keywords crucial to their business. This meant overcoming the noise of a crowded market and building a digital foundation that could drive real, measurable revenue growth without relying solely on paid advertising.
The Approach
We started with a technical refresh of the Ollix Shopify site. Key improvements included optimizing the site structure for search engines, ensuring it worked flawlessly on mobile devices, and boosting page load speeds through careful code refinement and image compression.
Next, we dove into SEO, identifying high-value keywords related to fragrance samples and buyer intent. These keywords guided the optimization of page titles, descriptions, and headers. We also addressed technical SEO elements like site navigation, sitemap creation, and fixing broken links to improve how search engines crawled and ranked the site. Complementing this, we developed targeted content—detailed product descriptions, informative blog posts, and fragrance guides—designed to engage users and naturally incorporate keywords
The Result
Higher rankings and tangible sales impact.
The focused efforts on website optimization, SEO, and content paid off directly. Ollix achieved top-ten Google rankings for several of their key business keywords, significantly increasing their online visibility. This improved search presence translated into noticeable growth in traffic and, importantly, had a clear positive effect on their sales figures, showing the value of a well-executed organic growth strategy.